Everyone is working in a business or for a business and whether it is a restaurant or a multi-national company working for manufacturing products, all businesses require internet connectivity. There are different mediums for providing internet access, however recently Wi-Fi network has been the most wide spread method used for providing internet connectivity.
Why WI-Fi ?
With Wi-Fi network it becomes very easy to connect and disconnect to internet anywhere, anytime. Lets have a look at some facts that makes Wi-Fi a great profit tool for business:
- According to a report from Cisco, commercial public Wi-Fi hotspots are expected to grow from 8.8 million in 2016 to 15.3 Million by 2021. This optimistic forecast is related to the positive revenues that businesses such as retail stores, restaurants, bars, cafès, salons, hotels and shopping malls, among many, have gained from offering free Wi-Fi connection to their clients. Customers, in turn, can leverage freely accessible Wi-Fi connection while shopping. Furthermore, free Wi-Fi connections available in public venues can be a solution for people who can’t afford home broadband connections – whose tariffs are pretty high in some countries.
- As for hospitality, according to a study from Systemagic, free and high-speed Wi-Fi, together with good connectivity in terms of bandwidth, are powerful tools for hotels to increase customer satisfaction. The report shows that, in 2016, 65% of guests of Roomzzz, an English aparthotel chain, accessed free Wi-Fi within 7 minutes of check-in, and a quarter of guests revealed that they would not opt for a hotel that didn’t offer free Wi-Fi services. Investing in better Wi-Fi services in the hospitality industry is, therefore, essential to attracting tourists and improving the guest experience. At the same time, investment in Wi-Fi services could benefit the local economy due to growth in its tourism sector.
3 Benefits of Free Wi-Fi:
1) Increase Guest Satisfaction
One of the best benefits of offering free wi-fi is happier guests. You’re giving them a “freebie” that rewards them for choosing your venue. For guests with limited mobile data on their smartphone plan, you’re the hero. When they use your free wireless internet, they can watch endless videos, open large files in their email, and view photos – all without worrying about maxing out their data.
2) Boost Slow Dayparts
Many restaurants miss out on the benefits of offering free wi-fi because they fear loitering guests. A sports bar doesn’t want a guest buying a $5 beer and spending all day in the corner on their laptop. However, if your venue is slow on mid-afternoons, is that “loiterer” really hurting business? If you’re always busy, limit free wi-fi usage.
3) Attract Large Groups
One of the most important benefits of offering free wi-fi is attracting big “working” groups: From non-profits looking for a spot to plan after work, to office teams eager to go off site during the day. If these groups know your bar or restaurant has free wi-fi, they’ll grab their laptops and tablets – and get to work (and to ordering your food!) at your venue. As an added bonus, they’ll usually want to visit your venue during slower dayparts and week days.
These facts show that Wi-Fi has proved a major tool in boosting business. Some Wi-Fi networks are totally open to public and this my friends is not at all secure but usually most Wi-Fi networks are password protected i.e., it would prompt you for a preconfigured key that has been assigned to that network, however every security has a loop hole and every password can be cracked open.
Free Wi-Fi makes clients or customers happy and happy clients means more profit. But, free wifi provided by a business should be available only for the intended users and not for everyone so that it becomes a boon for the business and not a loss maker. In the current scenario, it is becoming more and more common for public and private environments to make Internet access available to users free of charge, bringing convenience, joining companies and people, for a variety of purposes. However, providing access to the Internet must comply with certain formalizations. The provision of free Internet access in public and private environments should follow a series of security guidelines aimed at minimizing their use by malicious persons for illicit activities.
What is Captive Portal (Login Based System) ?
The captive portal is an application responsible for controlling and managing the access of users to public and private networks in an automated way. Captive portals are commonly used in open access networks, available in stores, malls, clinics, airports, supermarkets, and corporate networks, for visitor access management. The captive portal allows administrators to provide access to the internet by passing on information that allows user identification, such as name, e-mail, Social Security number, or authentication by using a voucher.
How does Captive Portal work?
The captive portal works without the need for user intervention when connecting to the wireless network, once the user connects, or attempts to make their first access to a website, it is done an automatic redirection to a connection validation page, which usually aims to authenticate/identify the user.
Once the identification is successfully performed, the user is then redirected automatically (in most cases) to the website previously entered. In most of the solutions, there is a monitoring of user activity, so that the session is properly expired, either by inactivity, or by exceeding the configured time.
There are many possibilities for deployment, but the basic operation consists in redirecting the first traffic, after joining the wireless network, to an identification page in order to collect the minimum information of that user who seeks to use the service and allow access upon validation of credentials.
Here are the Top 3 Benefits to a Captive Portal:
1) Separation of Traffic
Implementing a secure Guest Access will separate and segregate internal and guest traffic, providing iron-clad security for any organizations LAN and servers. Different policies can be applied to different users on the network, allowing different network privileges to each user. This identity-based security policy enforcement firewall enables fine-grained user control for all users.
When a User attempts to connect to the network, they are prompted to enter a username and password via a customized webpage. This blocks devices from gaining access without the proper authentication credentials. New guest accounts can quickly be provisioned, as well as accessed. Guest Access can be provided without major reconfiguration of guest computers, eliminating the need to call IT support for help.
3) Usage Data
Secure Guest Access provides historical data that accounts for who used the network, when they used it and how it was used. Track specific user accounts and filter out unwanted activity. When properly implemented, a captive portal improves customer satisfaction and enhances the productivity of guests and IT staff alike. Do you need secure wireless guest access at your college, hospital, campus, restaurant or hotel? Contact Us to learn more about Login based Wi-Fi Systems. Techmion is one of the few companies out there that provides a Login Based Wi-Fi system with simplest equipment but with exceptional networking skills.
When properly implemented, a captive portal improves customer satisfaction and enhances the productivity of guests and IT staff alike. Do you need secure wireless guest access at your college, hospital, campus, restaurant or hotel? Contact Us to learn more about Login based Wi-Fi Systems. Techmion is one of the few companies out there that provides a Login Based Wi-Fi system with simplest equipment but with exceptional networking skills.
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