In this era of Digital-World, digital marketing plays a vital role in promoting your business online. According to HubSpot, digital marketing refers to any marketing stratergies that involves the Internet or any electronic media, in-order to promote grow/promote your business. If exists, then it is classified as social media marketing, content marketing, and SEO etc.
In today’s Internet world, Digital Marketing have been gaining popularity over the last several years. And the answer is simple: the world is online. Technology Review gives us the stats–in 2000, the average Indian spent about 9.4 hours online. Today, most people spend 24 hours a week on the Internet, most of the time using their smartphones.
Internet consumption is rapidly growing, and as a business owner, you’ve got to take advantage of this. Know where the role of digital marketing stands in your business — or you’ll be left behind.
Although Digital-Marketing has a huge lists of role which is beyond the scope to finish in one article. So therefore few roles has been described as follows:-
Cost Effective Than Other Ways Of Promotions
Digital-Marketing techniques is very cost-effective as compared traditional marketing techniques. In traditional marketing, all the business uses newspaper, booklet ads in-order to advertise their business, which is comes at very huge cost. For example, if you print one booklet with a cost of 4 rupees per booklet and you print out 100 booklet with a cost of INR 400, where the probability of promoting your business is very less. In other hand if you purchase SMS for the same amount of money you will get 2000 sms where the probability is very high, because your message has been delivered to the target user and the information is in their so called smartphone.
This was just an example in support of digital-marketing, there are many ways to promote your business online, you can simply register your business to google business or any other search engine in-order to list your business on internet.
Marketing In Targeting & Conversions
One motivation behind the role of digital in branding & marketing is that it has a control over other marketing channels is the power of digital strategies to coordinate with exact target audiences and guarantee result driven engagements. Digital Marketing guarantees the commitment that your customers want to get while associating with your business.
Next role of digital marketing in branding is that it plays along with immaculate targeting is conversions. Organizations measure achievement by the rate of traffics getting converted users, subscribers, leads, endorsers, arrangements and deals.
Guaranteeing Better Revenues
Being digital you have access to packages at different levels of costing hence ensuring that you can pick up one which suits your budget best. Even a small level of investment done in a mode of sms marketing, email-marketing has the potential to deliver results in terms of customer’s engagement. Using web analytics and SEO helps the business owners know whether your website is providing optimal ROI. While the website may not be generating revenue for you directly you can always track conversion rate of inquiries made through email and telephone calls to sales. It passes on great beneficial points of interest for you and your business acknowledges better and higher returns on investments.
Focusing On Smartphones
In today’s time, having digital marketing ability to target mobile customers and getting ready for them towards achieving better improvement and faster augmentation is quite important. Because it might boost your business like anything. The most effective way is SMS-marketing in-order to target information directly to your clients’ smartphones.
Either B2B or B2C, both kinds of businesses can successfully benifit various Digital Marketing mediums like SEO, SMS-Marketing, Email-Marketing, Social-media Marketing etc. The main thing that they have to pay regard upon is learning of most recent Digital Marketing patterns that suit their sort of business.
Along these line, Digital-Marketing plays a vital role in creating a brand to which people can trust and channelize their business to the next level.